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Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson and Claire Gauzente.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2004.Description: xvii, 239 p. : ill. 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273651925
Subject(s): Scope and content: For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies, this exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner for the CIM, bringing a plethora of CIM cases, this cutting edge text will bring students bang up-to-date with recent developments in the fields of sustainability, new technology and the learning organisation
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8101 RAN (Browse shelf(Opens below)) Available J148609
General General ATU Mayo General Shelves 658.8101 RAN (Browse shelf(Opens below)) Available J135215

Includes bibliographical references (p. 219-230) and index.

For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies, this exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner for the CIM, bringing a plethora of CIM cases, this cutting edge text will bring students bang up-to-date with recent developments in the fields of sustainability, new technology and the learning organisation

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