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Sports publicity : a practical approach / by Joseph Favorito

By: Material type: TextTextSeries: Sport management in practice series | Sport management in practice seriesPublication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, [2007]Description: xix, 387 p. : ill. ; 23 cmISBN:
  • 9780750683029
  • 9780750683029
Subject(s):
Contents:
How it all got started -- Getting started and building contacts/volunteerism -- Reading, writing, and speaking--and not just in English -- How and what to pitch -- Working in the colleges -- Working with a professional team -- Working with an individual sport and athlete -- The league publicity office -- Women's sports and athletics -- The press conference -- Crisis management -- Promoting sports in a global environment -- Agencies, magazines, and broadcast publicity -- Looking ahead
Summary: 'Sports Publicity' offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organisation. Joe Favorito offers a diverse look at the various genres of sport PR, and delves into the history of the field.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 659.29796 (Browse shelf(Opens below)) Available G114378

Includes bibliographical references and index

How it all got started -- Getting started and building contacts/volunteerism -- Reading, writing, and speaking--and not just in English -- How and what to pitch -- Working in the colleges -- Working with a professional team -- Working with an individual sport and athlete -- The league publicity office -- Women's sports and athletics -- The press conference -- Crisis management -- Promoting sports in a global environment -- Agencies, magazines, and broadcast publicity -- Looking ahead

'Sports Publicity' offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organisation. Joe Favorito offers a diverse look at the various genres of sport PR, and delves into the history of the field.

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