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Marketing research : private and public sector decisions / David A. Aaker, George S. Day by Series: Wiley series in marketing
Material type: Text Text
Publication details: New York. Chichester : Wiley, 1980
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.83 AAK.

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Wharton on dynamic competitive strategy / editors: George S. Day and David J. Reibstein with Robert E. Gunther by
Material type: Text Text
Publication details: Chichester : Wiley, 1997
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.4012.

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Marketing research / [by] David A. Aaker [and] V. Kumar [and] George S. Day by
Edition: 5th ed
Material type: Text Text
Publication details: Chichester : Wiley, 1995
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.83 AAK.

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