Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author: Eric C. Koch

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, [2004]Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 computer optical disc (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.83420973 (Browse shelf(Opens below))	Available		J128492

CD-rom held with electronic services CD-roms

Includes bibliographical references and indexes

DDB Needham lifestyle survey data disk accompanies this book

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