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Beyond loyalty : the next generation of strategic customer relationship management / Pierre Chenet, Jon Ivar Johansen

By: Contributor(s): Material type: TextTextSeries: Irish management briefingsPublication details: Dublin : Oak Tree, [1999]Description: viii, 101 p. : ill. ; 30 cmISBN:
  • 1860761372
  • 9781860761379
Subject(s): Summary: This forward-looking analysis of marketing and loyalty argues that companies need to move away from only offering products and services to creating concepts and experiences that can meet the needs of today?s "self-actualised" customers. The authors argue that companies need to move well beyond traditional loyalty programmes and develop new systems to manage their customer relationships in order to remain competitive
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.812 CHE (Browse shelf(Opens below)) Available J125973

Includes bibliographical references

This forward-looking analysis of marketing and loyalty argues that companies need to move away from only offering products and services to creating concepts and experiences that can meet the needs of today?s "self-actualised" customers. The authors argue that companies need to move well beyond traditional loyalty programmes and develop new systems to manage their customer relationships in order to remain competitive

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