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The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband

By: Contributor(s): Material type: TextTextPublication details: London : Nicholas Brealey, [2006]Description: 314 p. : ill., ports., tabs. ; 24 cmISBN:
  • 9781904838050 (cased)
  • 9781904838050 (cased)
Subject(s):
Partial contents:
Part 1: How and why -- Part 2: What and where -- Part 3: Behind the cult
Summary: This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.827 CHA (Browse shelf(Opens below)) Available G102979

Includes bibliographical references and index

Part 1: How and why -- Part 2: What and where -- Part 3: Behind the cult

This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.

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