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The effective advertiser / Tom Brannan.

By: Contributor(s): Material type: TextTextSeries: The Marketing series. Practitioner.Publication details: Oxford : Butterworth-Heinemann published on behalf of the Chartered Institute of Marketing, 1993.Description: vii,189pContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780750605458 (cased)
  • 9780750605458 (cased)
Subject(s): DDC classification:
  • 659.1
Summary: This text bridges the gap between academic theory and the advertising practitioner. It recognizes that advertising is only an element of business performance and gives advice on how to establish a competitive edge in that area. All aspects of advertising are dealt with.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 659.1 (Browse shelf(Opens below)) Available 038188
General General ATU Mayo General Shelves 659.1 BRA (Browse shelf(Opens below)) Available 045531

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This text bridges the gap between academic theory and the advertising practitioner. It recognizes that advertising is only an element of business performance and gives advice on how to establish a competitive edge in that area. All aspects of advertising are dealt with.

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