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Key marketing metrics : [electronic book] / the 50+ metrics every manager needs to know / Paul Farris, Neil Bendle, Phillip Pfeifer and David Reibstein by
Edition: 2nd edition
Material type: Computer file Computer file; Format: electronic available online remote
Publisher: Harlow, UK : Pearson Education, 2017Copyright date: ©2017
Online access:
Availability: Not available: ATU Electronic Resources: Available 1-User (1).

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Key marketing metrics : the 50+ metrics every manager needs to know / Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein, foreword by Jim Lecinski, John A. Quelch [electronic book] / by
Edition: Third edition
Material type: Computer file Computer file; Format: electronic available online remote
Publisher: London : Pearson, ©2021
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  • Key marketing metrics : the fifty+ metrics every manager needs to know /
Online access:
Availability: Not available: ATU Electronic Resources: Available 1-User (1).

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