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Consumer behaviour : a European perspective Michael R. Solomon [electronic book] /

By: Contributor(s): Material type: TextTextCopyright date: Harlow : Pearson Education ©2013Edition: Fifth edition / Michael Solomon, Gary Bamossy, Søren Askegaard, Margaret K. HoggDescription: 1 online resource (xxviii, 672 pages) : illustrations (colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780273772750 (ebk)
Subject(s): Additional physical formats: Print version :: No titleOnline resources: Summary: The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. Shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues
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eBooks eBooks ATU Electronic Resources eBook eBook (Browse shelf(Opens below)) Available Multi-User eBook - click link above to access ebk147233

Includes bibliographical references and index.

Restricted to GMIT Library patrons

The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. Shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues

eBook, Available via GMIT Library webpage Available via GMIT Library webpage

Subject to print download restrictions

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