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Consumers / Eric Arnould, Linda Price, George Zinkhan. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8342 ARN.

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Consumers / Eric Arnould, Linda Price, George Zinkhan by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : McGraw-Hill/Irwin, 2004
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8342 ARN.

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