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		How consumers pick a hotel : strategic segmentation and target marketing / Dennis J. Cahill by Cahill, Dennis J Series: Haworth marketing resources : innovations in practice & professional services. William J. Winston, senior editor Material type: Text; Format: print Publication details: London : The Haworth Press, 1997 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 647.940688. Place hold Add to cart (remove)
		Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar by McDonald, Malcolm Dunbar, Ian, 1951- Edition: [3rd ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, [2004] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD. Place hold Add to cart (remove)
		Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renée Mauborgne by Kim, W. Chan Mauborgne, Renée Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, [2005] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802. Lists: KEYLINKS READING LISTS. Place hold Add to cart (remove)
		The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies / Dick Stroud by Stroud, Dick Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, [2005 (2007 printing)] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.800844. Place hold Add to cart (remove)
		Consumer tribes / edited by Bernard Cova, Robert Kozinets, Avi Shankar by Cova, Bernard Kozinets, Robert Shankar, Avi Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; London : Butterworth-Heinemann, [2007] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 CON. Place hold Add to cart (remove)
		Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox by Venkatesan, Rajkumar [author] Farris, Paul W [author] Wilcox, Ronald T [author.] Material type: Text; Format: regular print ; Literary form: Not fiction Publisher: Upper Saddle River, New Jersey : Pearson Education, 2015Copyright date: ©2015 Availability: Items available for loan: ATU Mayo (4)Location, call number: General Shelves 658.802 VEN, ... Lists: KEYLINKS READING LISTS. Place hold Add to cart (remove)