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Advertising, promotion, and other aspects of integrated marketing communications : J. Craig Andrews, Terence A. Shimp.

By: Contributor(s): Material type: TextTextPublisher: Boston, MA : Cengage, 2018Copyright date: ©2018Edition: 10th editionDescription: xviii, 635 pages : colour illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781337282659
Subject(s): Summary: With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as todays popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing
List(s) this item appears in: KEYLINKS READING LISTS
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.82 SHI (Browse shelf(Opens below)) Available J156223

Includes bibliographical references and index.

With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as todays popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing

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