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Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E, Wieringa

By: Contributor(s): Material type: TextTextPublisher: Abingdon : Routledge, ©2022Edition: 2nd editionDescription: xxii, 314 pages : charts, diagrams ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780367819798
Subject(s): Summary: The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations
List(s) this item appears in: ATU Galway Dublin Road: New stock 2023 | ON ATU GALWAY READING LISTS June 2023
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.83 VER (Browse shelf(Opens below)) Available J156059

Includes bibliographic references and index

The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations

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