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101 design methods : a structured approach for driving innovation in your organization [electronic book] / Vijay Kumar and Vincent LaConte

By: Material type: Computer fileComputer filePublisher: New Jersey, USA : John Wiley & Sons Inc, ©2013Description: 1 online resource (x, 327 pages) : illustrations, charts, photographsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118333068
Subject(s): Online resources: Summary: This book approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it
List(s) this item appears in: Wellpark Print & eBook New Titles - June 2022 - August 2023 | KEYLINKS READING LISTS
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eBooks eBooks ATU Electronic Resources eBook 658.4063 (Browse shelf(Opens below)) Available Non-Linear eBook - click link above to access ebk346409

Includes bibliographic references and index

Restricted to ATU patrons

This book approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it

eBook, Available via ATU Library

Subject to print and/or download restrictions

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