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Competition through innovation : essential strategies for small and medium-sized firms / Bertrand Bellon, Graham Whittington.

By: Contributor(s): Material type: TextTextPublication details: Dublin : Oak Tree Press, c1996.Description: viii,406p. ; 24cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781860760358 pbk
  • 9781860760358 pbk
Subject(s): DDC classification:
  • 658.421
Summary: Today, innovation is essential for the development, and even for the survival of businesses, and can be influential in a number of areas. This book seeks to encourage businesses in Europe to develop and sustain the process of "innovation as a state of mind", and to confront the obstacles to growth.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Connemara General Shelves 658.421 (Browse shelf(Opens below)) Available 060749
General General ATU Dublin Road General Shelves 658.421 (Browse shelf(Opens below)) Available 043989

"This book is a component of a multimedia package designed by the European Multimedia Unit of La Sept ARTE...".

"French original edition 1994 by Ed. ECONOMICA, Paris, France".

"Italian edition 1995 by FrancoAngeli s.r.l., Milano, Italy".

Includes bibliographies and index.

Today, innovation is essential for the development, and even for the survival of businesses, and can be influential in a number of areas. This book seeks to encourage businesses in Europe to develop and sustain the process of "innovation as a state of mind", and to confront the obstacles to growth.

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