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Brand loyalty measurement and management / Jacob Jacoby, Robert W. Chestnut by Series: [Wiley series on marketing management]
Material type: Text Text
Publication details: New York. Chichester : Wiley, 1978
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.834 JAC.

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Branded? / Gareth Williams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [London] : V&A, [2000]
Availability: Items available for loan: ATU Wellpark Road (1)Location, call number: General Shelves 658.827.

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The behavioral economics of brand choice / Gordon R. Foxall ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Basingstoke] : Palgrave Macmillan, [2007]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8343.

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