Amazon cover image
Image from Amazon.com

Marketing the museum / Fiona McLean

By: Material type: TextTextPublication details: London : Routledge, 1997Description: 257 p : ill, figsISBN:
  • 9780415103923 .
  • 9780415103923 .
Subject(s): DDC classification:
  • 069.0688
Summary: The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the "product" which the modern museum can offer.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 069.0688 (Browse shelf(Opens below)) Available 070413

Bibliography: p232-245. - Includes index.

The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the "product" which the modern museum can offer.

There are no comments on this title.

to post a comment.
Share