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Market segmentation : a step by step guide to profitable new business / Michael J. Croft.

By: Material type: TextTextSeries: Marketing for managersPublication details: London : Routledge, 1994.Description: x,82p. ; 21cmISBN:
  • 9780415097369 pbk
  • 9780415097369 pbk
Subject(s): Summary: This volume sets out to provide a focused approach to winning the "game" of marketing. It answers the central issues facing any business, and points the way through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.83 CRO (Browse shelf(Opens below)) Available 042038

Includes bibliographical references.

This volume sets out to provide a focused approach to winning the "game" of marketing. It answers the central issues facing any business, and points the way through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy.

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