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Relationship marketing : bringing quality, customer service and marketing together / Martin Christopher, Adrian Payne and David Ballantyne

By: Contributor(s): Material type: TextTextSeries: The Marketing seriesPublication details: Butterworth Heinemann in association with the Chartered Institute of Marketing, 1991Description: viii, 204 p. : ill., figs. ; 24 cmISBN:
  • 9780750609784 pbk
  • 9780750609784 pbk
Subject(s): Summary: Aiming to provide a strategic emphasis as much on keeping customers as on getting them in the first place, this book emphasizes both quality and customer service and how these can be managed towards closing the "quality gap" between what customers expect and what they get.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.812 CHR (Browse shelf(Opens below)) Available 040339
General General ATU Dublin Road General Shelves 658.812 CHR (Browse shelf(Opens below)) Available 063717
General General ATU Dublin Road General Shelves 658.812 CHR (Browse shelf(Opens below)) Available 071078

Includes bibliographical references and index

Aiming to provide a strategic emphasis as much on keeping customers as on getting them in the first place, this book emphasizes both quality and customer service and how these can be managed towards closing the "quality gap" between what customers expect and what they get.

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