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Strategic management in the hospitality industry : Michael D. Olsen, Joseph J. West, Eliza Ching-Yick Tse [electronic book] /

By: Contributor(s): Material type: Computer fileComputer filePublisher: Harlow : Pearson, ©2013Edition: Third editionDescription: 1 online resource (367 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292054698
Subject(s): Online resources: Summary: Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance
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eBooks eBooks ATU Electronic Resources eBook eBook (Browse shelf(Opens below)) Available 1-User ebook - click link above to access ebk268429

Includes index

Restricted to GMIT Library patrons

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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