International marketing / Vern Terpstra, Ravi Sarathy

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: London : Dryden Press, [1997]Edition: 7th edDescription: xxi, 968 p. : ill., map ; 24 cmISBN:

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Partial contents:

Part 1: The international environment -- Part 2: International marketing management -- Part 3: Coordinating international marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	Donation	658.848 TER (Browse shelf(Opens below))	Available		G106766
General	ATU Dublin Road General Shelves	Donation	658.848 TER (Browse shelf(Opens below))	Available		J134116

Includes index

Part 1: The international environment -- Part 2: International marketing management -- Part 3: Coordinating international marketing

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