Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty

By: Contributor(s): Material type: TextTextPublication details: London : Prentice-Hall International, [1998]Description: xxxv, 659p,[A1-A12,N1-N11,G1-G18,C1-C2,I1-I28] : ill., facsims, figs ; 27 cmSubject(s):
Partial contents:
Understanding IMC (Integrated Marketing Communication) -- The IMC situation -- The tools of IMC -- Media of IMC -- Putting IMC together
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 BUR (Browse shelf(Opens below)) Available J121858
General General ATU Dublin Road General Shelves 658.802 BUR (Browse shelf(Opens below)) Available 068505

Includes bibliographical references and index

Understanding IMC (Integrated Marketing Communication) -- The IMC situation -- The tools of IMC -- Media of IMC -- Putting IMC together

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