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Successful advertising : key alternative approaches / Martyn P. Davis

By: Material type: TextTextPublication details: Cassell, 1997; London; Herndon, Va : Cassell, 1997Description: viii, 141 pISBN:
  • 9780304700974
  • 9780304700974
Subject(s): DDC classification:
  • 659.1
Summary: Designed to be truly international, this book presents readers with alternative answers - answers which will lead to different advertising campaigns with different messages addressed to different markets through different media.
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Item type Current library Call number Status Date due Barcode
General General ATU Connemara General Shelves 659.1 (Browse shelf(Opens below)) Available 080647

Includes index.

Designed to be truly international, this book presents readers with alternative answers - answers which will lead to different advertising campaigns with different messages addressed to different markets through different media.

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