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Research methods for business : a skill-building approach.

By: Contributor(s): Material type: TextTextPublication details: Chichester : Wiley, 2010.Edition: 5th ed. / Uma Sekaran and Roger BougieDescription: xx, 468 p. : ill. 24 cmISBN:
  • 9780470744796
  • 9780470744796
Subject(s): Summary: Reputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Students learn to develop practical knowledge and skills to understand and carry out research projects. This new edition is updated to strengthen areas of the text such as Data Analysis and to totally refresh the section on the role of technology and the use of statistical packages in research. Examples and scenarios will be updated and the book continues to emphasize managerial relevance and ethical implications throughout
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 650.072 SEK (Browse shelf(Opens below)) Available G113016

Includes bibliographical references and index.

Reputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Students learn to develop practical knowledge and skills to understand and carry out research projects. This new edition is updated to strengthen areas of the text such as Data Analysis and to totally refresh the section on the role of technology and the use of statistical packages in research. Examples and scenarios will be updated and the book continues to emphasize managerial relevance and ethical implications throughout

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