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Improving survey questions : design and evaluation / Floyd J. Fowler, Jr.

By: Material type: TextTextSeries: Applied social research methods series ; v.38Publication details: London : Sage, 1995Description: viii,191p : ill, figs ; 23cmISBN:
  • 9780803945821 (cased)
  • 9780803945821 (cased)
Subject(s): DDC classification:
  • 300.723
Summary: Helps researchers design better surveys, and survey users interpret the data more critically, by showing how to word and format a survey question, write questions that will evoke the kind of answers for which they were designed, and evaluate questions empirically. Covering survey types both for collecting objective facts and for measuring subjectiv.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 300.723 (Browse shelf(Opens below)) Available 067182

Bibliography: p184-188. - Includes index.

Helps researchers design better surveys, and survey users interpret the data more critically, by showing how to word and format a survey question, write questions that will evoke the kind of answers for which they were designed, and evaluate questions empirically. Covering survey types both for collecting objective facts and for measuring subjectiv.

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