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IT in marketing / edited by Janet Chapman and Clive Holtham.

Contributor(s): Material type: TextTextPublication details: Henley on Thames : Alfred Waller in association with UNICOM, 1994.Description: viii,312pISBN:
  • 9781872474366
  • 9781872474366
Subject(s): DDC classification:
  • 658.800285
Summary: This volume considers the increasingly important part that information technology has to play in marketing, and describes how best to harness the strengths of IT to marketing needs. The use of IT in marketing potentially involves a very diverse range of applications and technology.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.800285 (Browse shelf(Opens below)) Available 039549

Bibliography: p[305]-312.

This volume considers the increasingly important part that information technology has to play in marketing, and describes how best to harness the strengths of IT to marketing needs. The use of IT in marketing potentially involves a very diverse range of applications and technology.

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