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Marketing for hospitality and tourism : Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu

By: Contributor(s): Material type: TextTextPublisher: Harlow, Essex : Pearson ; ©2017Edition: Seventh editionDescription: 680 pages : col. illustrations, plates ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292156156
Subject(s): Summary: Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing
List(s) this item appears in: KEYLINKS READING LISTS
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 647.940688 KOT (Browse shelf(Opens below)) Available J154609

Includes bibliographical references and index

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing

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