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Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond by
Material type: Text Text
Publication details: Englewood Cliffs. London : Prentice-Hall, 1979
Availability: Items available for loan: ATU Dublin Road (4)Location, call number: General Shelves 658.8 ABE, ...

Marketing communications / Colin J. Coulson-Thomas by
Material type: Text Text
Publication details: London : Heinemann on behalf of the Institute of Marketing, 1983
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 COU.

Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff by
Material type: Text Text
Publication details: Chichester : Wiley, 1997
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802.

The marketing digest / edited by Michael J. Thomas and Norman E. Waite by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Heinemann Professional, 1989
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 MAR.

Industrial marketing : an analytical approach to planning and execution / Lawrence Fisher by
Edition: 2nd ed
Material type: Text Text
Publication details: London : Business Books, 1976
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.804 FIS.

Marketing professional services / Philip Kotler, Paul N. Bloom by
Material type: Text Text
Publication details: Englewood Cliffs. London : Prentice-Hall, c1984
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 KOT.

Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald by
Material type: Text Text
Publication details: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1984
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD.

Selling : the personal force in marketing / W.J.E. Crissy, William H. Cunningham, Isabella C.M. Cunningham by Series: Wiley/Hamilton series in marketing
Material type: Text Text
Publication details: Santa Barbara. London : Wiley, 1977
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.81 CRI.

Innovation management and new product development. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1998
Availability: Items available for loan: ATU Connemara (1)Location, call number: General Shelves 658.575 Tr.

Marketing for the small business in Ireland / Bill Clarke by
Material type: Text Text
Publication details: Dublin : Gill and Macmillan, 1990
Availability: Items available for loan: ATU Connemara (1)Location, call number: General Shelves 658.8009. ATU Dublin Road (2)Location, call number: General Shelves 658.8009417 CLA, ...

Marketing : a contemporary introduction / Robin Peterson by Series: Wiley/Hamilton series in marketing
Material type: Text Text
Publication details: Santa Barbara. London : Wiley, 1977
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 PET.

Offensive marketing : or how to make your competitors followers / Hugh Davidson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Middlesex : Penguin, 1987
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 DAV.

Marketing : a behavioural analysis / Peter M. Chisnall by
Edition: 2nd ed
Material type: Text Text
Publication details: London : McGraw Hill, c1985
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8342 CHI.

Brand loyalty measurement and management / Jacob Jacoby, Robert W. Chestnut by Series: [Wiley series on marketing management]
Material type: Text Text
Publication details: New York. Chichester : Wiley, 1978
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.834 JAC.

Retail selling / Yvonne Gallegos Bodle, Joseph A. Corey by
Edition: 2nd ed
Material type: Text Text
Publication details: New York. London : McGraw-Hill, 1977
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.85 BOD.

Selling professional services / Tony Davis by
Material type: Text Text
Publication details: Manchester : NCC, 1984
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.85.

International marketing / J. Aidan O'Reilly by Series: M & E higher business education series
Material type: Text Text
Publication details: Plymouth : Macdonald & Evans, 1985
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.848 ORE, ...

Marketing overseas / Alan West by Series: The M & E handbook series
Material type: Text Text
Publication details: London : Pitman, 1987
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.848 WES.

Marketing in the international environment / Edward W. Cundiff, Marye Tharp Hilger by
Edition: 2nd ed
Material type: Text Text
Publication details: Prentice-Hall International, c1988
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.848 CUN.

Marketing communications / Jim Blythe. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Management, 2000
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.802, ...

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