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Public relations research : an international perspective / editors, Danny Moss, Toby MacManus, Dejan Verčič. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1997
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 659.072.
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Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.]. by
Edition: New ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, c2009
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  • Marketing metrics
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.830151, ...

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