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Managing product life cycles : from start to finish / [Harvard business review ; Kim B. Clark ... [et al.]] by Series: Harvard business review paperback series ; no. 90017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1991
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.575.

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Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes and Brian Johnson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : [London : Harvard Business School ; McGraw-Hill, 2004]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.800973.

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