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Applications of consumer behaviour : readings and exercises / Gail Tom by
Material type: Text Text
Publication details: Englewood Cliffs. London : Prentice-Hall, c1984
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.8342 TOM, ...

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author: Eric C. Koch by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, [2004]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.83420973.

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