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		Market segmentation : a step by step guide to profitable new business / Michael J. Croft. by Croft, Michael J, 1958- Series: Marketing for managers Material type: Text Publication details: London : Routledge, 1994 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.83 CRO. Place hold Add to cart (remove)
		Divide and conquer : target your customers through market segmentation / Harry Webber. by Webber, Harry, 1944- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1998 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802. Place hold Add to cart (remove)
		Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar by McDonald, Malcolm Dunbar, Ian, 1951- Edition: [3rd ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, [2004] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD. Place hold Add to cart (remove)
		Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renée Mauborgne by Kim, W. Chan Mauborgne, Renée Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, [2005] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802. Lists: KEYLINKS READING LISTS. Place hold Add to cart (remove)
		The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies / Dick Stroud by Stroud, Dick Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, [2005 (2007 printing)] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.800844. Place hold Add to cart (remove)
		The glittering silver market : the rise of elderly consumers in Asia / Yuwa Hedrick-Wong. by Wong, Yuwa, 1952- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore ; Chichester : John Wiley & Sons (Asia), 2007 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.800846. Place hold Add to cart (remove)
		Consumer tribes / edited by Bernard Cova, Robert Kozinets, Avi Shankar by Cova, Bernard Kozinets, Robert Shankar, Avi Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; London : Butterworth-Heinemann, [2007] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 CON. Place hold Add to cart (remove)
		Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox by Venkatesan, Rajkumar [author] Farris, Paul W [author] Wilcox, Ronald T [author.] Material type: Text; Format: regular print ; Literary form: Not fiction Publisher: Upper Saddle River, New Jersey : Pearson Education, 2015Copyright date: ©2015 Availability: Items available for loan: ATU Mayo (4)Location, call number: General Shelves 658.802 VEN, ... Lists: KEYLINKS READING LISTS. Place hold Add to cart (remove)