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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald. by
Material type: Text Text
Publication details: Basingstoke : Macmillan, 1994
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.80094 BRO, ...

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Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch by
Material type: Text Text; Format: print
Publication details: Essex : Pearson Education Limited, 2001
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.84 KEE, ...

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Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont by
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: Chichester : Wiley, ©2000
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.80094.

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