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Demystifying marketing : a guide to the fundamentals for engineers / Patrick Forsyth.

By: Contributor(s): Material type: TextTextSeries: IET management of technology series ; series 23Publication details: London : Institution of Engineering and Technology, 2007.Description: xiv, 200 p. : ill. 26 cmISBN:
  • 9780863418068
  • 9780863418068
Subject(s): Summary: A comprehensive and accessible book which covers all key marketing matters, with an emphasis on practicality and why marketing is important in engineering
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 620.00688 (Browse shelf(Opens below)) Available G109325

Includes index.

Includes index

A comprehensive and accessible book which covers all key marketing matters, with an emphasis on practicality and why marketing is important in engineering

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