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International business / Michael R. Czinkota ... [et al.]

Contributor(s): Material type: TextTextPublication details: [Chichester] : John Wiley, [2009]Edition: European edDescription: xiii, 618 p. : ill., maps ; 26 cmISBN:
  • 9780470510292
  • 9780470510292
Subject(s): Summary: Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.049 (Browse shelf(Opens below)) Available G116002

Includes bibliographical references and index

Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business

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