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Public relations techniques.

By: Material type: TextTextPublication details: Oxford : Butterworth Heinemann, 1994.Edition: 2nd edDescription: x, 465pISBN:
  • 9780750615631 pbk
  • 9780750615631 pbk
Subject(s): Summary: This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Donation 659.2 JEF (Browse shelf(Opens below)) Available G115284

Previous ed.: Heinemann Professional. 1988

Includes bibliographies and index

This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations

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