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Subject to change : creating great products and services for an uncertain world / Peter Merholz ... [et al]

Contributor(s): Material type: TextTextPublication details: Sebastopol : O'Reilly Media, [2008]Edition: 1st edDescription: viii, 178 p. : ill. ; 23 cmISBN:
  • 9780596516833 .
  • 9780596516833 .
Subject(s): Summary: To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.575 SUB (Browse shelf(Opens below)) Available G114332

"Adaptive Path"

Includes bibliographical references and index

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish

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