Contemporary visual merchandising and environmental design / Jay Diamond & Ellen Diamond.

Includes index.

Includes index

The visual merchandising concept in a contemporary environment -- Addressing multicultural consumer needs through visual merchandising -- Planning and developing visual presentations -- Facilities design: exteriors, interiors and fixturing -- Environment design direction: going green -- Mannequins and other human forms -- Materials, props and tools of the trade -- Principles of design -- Color: fundamental concepts and applications -- Lighting: dramatizing the selling floor and display areas -- Themes and settings for windows and interiors -- Energizing the speciality boutique -- Signage: the tool that tells a story -- Graphics in the retail environment -- Point-of-purchase display -- Display windows as settings for 'customer theatre' -- Execution of a visual presentation -- Creating the overall concept: from conception to completion -- Promotion's other components: advertising, special events and publicity

This comprehensive and practical book discusses visual merchandising through a combination of fundamentals and projects. Presenting step-by-step illustrations showing the process of assembling a visual display, the book discusses aspects of good design through analytical drawings accompanying photographs of those displays. The second edition of Contemporary Visual Merchandising has been updated throughout to reflect today's retail environment. It includes new chapters on Store Design and Point of Purchase Displays. The book provides step-by-step illustrations depicting exactly how displays are developed, beginning with the basic elements and concluding with the finished presentation. It also provides step-by-step illustrations on producing "alternative" mannequins being used by many contemporary retailers