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Visual merchandising and display / Martin M. Pegler

By: Material type: TextTextPublication details: New York : Fairchild, 2009Edition: 5th edDescription: ix, 387 p. : ill. ; 29 cmISBN:
  • 1563674459
Subject(s): Summary: This new edition of the best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer s image and the target market
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 659.15 PEG (Browse shelf(Opens below)) Available G114163

Includes bibliographical references and indexes

This new edition of the best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer s image and the target market

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