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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

By: Material type: TextTextPublication details: Boston ; London : Pearson, [2011]Edition: 7th ed; Global edDescription: 7- 648p. : ill., maps, plans ; 28 cmISBN:
  • 9780136118749
  • 9780136118749
Subject(s):
Partial contents:
Part 1: Understanding service products, consumers, and markets -- Part 2: Applying the 4 Ps of marketing to services -- Part 3: Managing the customer interface -- Part 4: Implementing profitable service strategies
Summary: This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
List(s) this item appears in: ON ATU GALWAY READING LISTS June 2023
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available G113875
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available G113878
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available G113874
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available G113873
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available G113877
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available G113876
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Checked out 04/07/2023 J164920

Includes bibliographic references and index

Part 1: Understanding service products, consumers, and markets -- Part 2: Applying the 4 Ps of marketing to services -- Part 3: Managing the customer interface -- Part 4: Implementing profitable service strategies

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

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