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Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thomson, Jr.

By: Contributor(s): Material type: TextTextPublication details: [Boston] : McGraw-Hill Irwin, [2009]Edition: 2nd edDescription: xxvii, 481 p. : charts ; 26 cmISBN:
  • 9780071220811
  • 9780071220811
Subject(s): Summary: Responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Connemara General Shelves 658.4012 GAM (Browse shelf(Opens below)) Available 081470
General General ATU Dublin Road General Shelves 658.4012 GAM (Browse shelf(Opens below)) Available G113047

Includes bibliographical references and indexes

Responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation

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