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Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes, Richard Whittington

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, [2008]Edition: 8th edDescription: xxxvi, 878 p. : ill. ; 27 cmISBN:
  • 9780273711926
  • 9780273711926
Subject(s):
Partial contents:
Part 1: The strategic position -- Part 2: Strategic Choices -- Part 3: Strategy in action
Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.4012 JOH (Browse shelf(Opens below)) Available G110945

Includes bibliographical references and index

Part 1: The strategic position -- Part 2: Strategic Choices -- Part 3: Strategy in action

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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