Amazon cover image
Image from Amazon.com

Principles of services marketing / Adrian Palmer

By: Material type: TextTextPublication details: London : McGraw-Hill, c2008Edition: 5th edDescription: xviii, 606 p. : ill. ; 25 cmISBN:
  • 9780077116279
  • 9780077116279
Subject(s):
Partial contents:
Service contexts -- Defining the service -- Understanding consumers and developing new services -- Refining the marketing strategy -- Going global
Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available G114451
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available G110914
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available G110915
General General ATU Mayo General Shelves 658.802 PAL (Browse shelf(Opens below)) Available J141867

Previous ed.: 2004

Includes bibliographical references and index

Service contexts -- Defining the service -- Understanding consumers and developing new services -- Refining the marketing strategy -- Going global

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

There are no comments on this title.

to post a comment.
Share