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Economics for business : blending theory and practice / Ian Worthington, Chris Britton, Andy Rees.

By: Contributor(s): Material type: TextTextPublication details: Harlow : FT Prentice Hall, [2005]Edition: 2nd edDescription: xiii, 542 p. : ill. ; 25 cmISBN:
  • 9780273685609
  • 9780273685609
Subject(s): Summary: A concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter̕s five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 330.5024 WOR (Browse shelf(Opens below)) Available G109823

Previous ed.: 2001

Includes bibliographical references and index

A concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter̕s five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers

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