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Principles of marketing / Philip Kotler... [et al.]

Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times/Prentice Hall, [2008]Edition: 5th European edDescription: xxxv, 1020 p. : ill. ; 28 cmISBN:
  • 9780273711568
  • 9780273711568
Subject(s):
Partial contents:
Marketing now -- Markets -- Core strategy -- Product -- Price -- Promotion -- Place
Summary: With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available G110961
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available G110960
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J142437
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J140844

Includes bibliographical references and index

Marketing now -- Markets -- Core strategy -- Product -- Price -- Promotion -- Place

With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

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