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Effective small business management : an entrepreneurship approach / Norman M. Scarborough, Thomas W. Zimmerer

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006Edition: 8th edDescription: xvi, 832 p. : ill., ports., ; 28 cmISBN:
  • 9780131968707
  • 9780131968707
Subject(s):
Partial contents:
The challenge of enterpreneurship -- Building the business plan: beginning considerations -- Building a business plan: marketing and financial matters -- Small business marketing strategies -- Putting the business plan to work: sources of funds -- Location and layout -- Managing a small business: techniques for enhancing profitability -- Managing people: a company's most valuable resource -- Legal aspects of small business: succession, ethics, and government regulation
Summary: This text focuses on business planning and the day-to-day issues of running a small business. It presents an extensive integration of developing a business plan and integrates Business Plan Pro software.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.022 SCA (Browse shelf(Opens below)) Available G106688

International edition

Includes bibliographical references and index

The challenge of enterpreneurship -- Building the business plan: beginning considerations -- Building a business plan: marketing and financial matters -- Small business marketing strategies -- Putting the business plan to work: sources of funds -- Location and layout -- Managing a small business: techniques for enhancing profitability -- Managing people: a company's most valuable resource -- Legal aspects of small business: succession, ethics, and government regulation

This text focuses on business planning and the day-to-day issues of running a small business. It presents an extensive integration of developing a business plan and integrates Business Plan Pro software.

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