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Retail management : a strategic approach / Barry Berman, Joel R. Evans

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2007]Edition: 10th edDescription: xxii, 682 p. : ill., maps ; 29 cmISBN:
  • 9780131870161 .
  • 9780131870161 .
Subject(s):
Partial contents:
Part One: An overview of strategic retail management -- Part Two: Situation analysis -- Part Three: Targeting customers and gathering information -- Part Four: Choosing a store location -- Part Five: Managing a retail business -- Part Six: Merchandise management and pricing -- Part Seven: Communicating with the customer -- Part Eight: Putting it all together
Summary: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.87 BER (Browse shelf(Opens below)) Available G108667

Includes bibliographical references and indexes

Part One: An overview of strategic retail management -- Part Two: Situation analysis -- Part Three: Targeting customers and gathering information -- Part Four: Choosing a store location -- Part Five: Managing a retail business -- Part Six: Merchandise management and pricing -- Part Seven: Communicating with the customer -- Part Eight: Putting it all together

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

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