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Exploring corporate strategy / Gerry Johnson, Kevan Scholes

By: Contributor(s): Material type: TextTextPublication details: London ; New York : Prentice Hall Europe, [1999]Edition: 5th edDescription: xxvi, 972 p. : figs., ill., maps ; 25 cmISBN:
  • 9780130807403
  • 9780130807403
Subject(s):
Partial contents:
Part I: introduction -- Part II: strategic analysis -- Part III: strategic choice -- Part IV: strategy implementation -- Case studies
Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.4012 JOH (Browse shelf(Opens below)) Available G104300

Includes bibliographical references and index

Part I: introduction -- Part II: strategic analysis -- Part III: strategic choice -- Part IV: strategy implementation -- Case studies

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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