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Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, Jr., John E. Gamble, A.J. Strickland III

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. ; London : McGraw-Hill, c2004.Description: 1 v. (various pagings) : ill., tabs. ; 26 cmISBN:
  • 9780072847703 (alk. paper)
  • 9780072847703 (alk. paper)
Subject(s):
Partial contents:
What is strategy and why is it important? -- Analyzing a companys external environment -- Analyzing a company's resources and competitive position -- Crafting a strategy: the quest for competitive advantage -- Competing in foreign markets -- Diversification: strategies for managing a group of businesses -- Building a capable organization -- Managing internal operations: actions that facilitate strategy execution -- Corporate culture and leadership
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Donation 658.4012 THO (Browse shelf(Opens below)) Available G108255

Includes indexes

What is strategy and why is it important? -- Analyzing a companys external environment -- Analyzing a company's resources and competitive position -- Crafting a strategy: the quest for competitive advantage -- Competing in foreign markets -- Diversification: strategies for managing a group of businesses -- Building a capable organization -- Managing internal operations: actions that facilitate strategy execution -- Corporate culture and leadership

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