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Critical marketing : defining the field / Michael Saren ... [et al.]

Contributor(s): Material type: TextTextPublication details: Amsterdam ; London : Butterworth-Heinemann, [2007]Description: xxiii, 252 p. : ill. ; 24 cmISBN:
  • 9780750680660
Subject(s): Summary: This text discusses the key critical debates in marketing and questions existing precepts and assumptions. Researchers reflect on how changes may be affected through critique
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8001 (Browse shelf(Opens below)) Available G108043

Includes bibliographical references and index

This text discusses the key critical debates in marketing and questions existing precepts and assumptions. Researchers reflect on how changes may be affected through critique

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